MARKETING AND PROMOTIONAL MATERIALS WRITTEN FOR BOOKING NINJAS SOFTWARE COMPANY
Booking Ninjas Software In the Rental Pandemic Market Blog Excerpt
The Cornonavirus Pandemic hit New York especially hard. In scenes straight out of the Hollywood apocalypse genre, the city’s wealthiest citizens mostly fled for the hinterlands. This scenario is, in fact, as old as time. Romans running from the bubonic plague, ante-bellum southerners moving to higher ground to avoid yellow fever, the British Raj in India dodging malaria-ridden mosquitos during the monsoon season – if one can find commodious accommodation in times of peril, one takes to one’s heels.
As an owner of a residential rental property, the only way to be prepared in such cases is with the right residential property management software system, like the Booking Ninjas’ ‘Room Rates Controller.’ What happened this March in the Hamptons and in the Hudson Valley is a clear illustration why. Wealthy New York City dwellers, hemmed in as the virus bore down on Manhattan and the surrounding burroughs, looked to escape to their favorite vacation haunts…five months early. Overnight, rentals in charming enclaves throughout the state tripled in price. At a minimum, customers were asking to let vacation homes for two weeks; many asked to stay for a year. How, as a property manager, do you stay on top of an onrush like this? With the Booking Ninjas pms system, ‘Room Rates Controller.’ This genius platform allows you to instantly gauge what your property’s rooms are worth based on current market availability. It’s a property software system that lives in an app on your mobile device. It goes where you go, giving you real time information so that you can set the best rates for your rental. Our resident property management software then allows you to update your room rates and your property’s availability, instantly, across all your media platforms and third party booking sites. It is the property software you need at all times, but especially during a rush.
Excerpt From Booking Ninjas Industry News Blog Post
Certain calamities seem unduly well-suited to particular industries. It’s hard to make the season’s catch of tuna during a bad year for hurricanes. Humvees and Limousines are a tough sell during periods of chronic, global fuel shortages. Locusts and drought can ruin a year’s crop. But nothing could have wiped out a major sector of the economy more thoroughly than the Coronavirus-19 did for hotels and travel.
The question on everyone’s mind is will the stimulus bill recently passed by Congress be enough to pull the hospitality world through. The CARE Act stipulates that hotel owners may apply for relief that amounts to 250% of their monthly payroll. This translates into four to eight weeks of operating funds. But cancellations across the industry for March, April and May created an occupancy rate that dipped below 10%. This has forced most hotels to close for the time being, while a lucky few are operating with a skeleton staff. The resulting mass furloughs and layoffs have sent hundreds of thousands of hotel workers to the unemployment office. U.S. unemployment applications in a single week in March were ten times higher than in any other period in American history. One estimate says that 44% of hospitality professionals have lost their jobs, despite many of their employers giving up their salaries in an effort to stay open.
Excerpt of Advertising Copy for the Booking Ninjas Website
The Future Train Has Arrived; Got Your Ticket?
With digital technology, the travel industry has undergone the biggest revolution it has seen since the invention of the steam engine. Gone are the days when vacationers relied on their neighborhood travel agent to find the hot spots and book their passage. Today's explorers are largely made up of millenials who compromise 71% of the world's population. This is a generation who grew up on cutting edge technology. It's estimated that they check their phones at least 43 times a day. They expect to be able to access information about the world wherever they're standing. In fact, 66% of travelers now say that Instagram posts influence their own travel plans. With the most reliable, sophisticated, up-to-the minute residential property management software your future guests can view your property photos, book their stay and order their gluten-free breakfast all on your website. And if they can't, you're losing their business. With the Booking Ninja's seamless pms system, your property will remain plugged in to all of the relevant social media platforms. Moreover, because you'll be operating on a mobile platform yourself, you can update your property's postings...from a thousand miles away.
Excerpt From Booking Ninja YouTube Explainer Videos
Hello and thank you for visiting the Booking Ninjas world of informational videos where we showcase all that is revolutionizing the hospitality industry. Since partnering with the software development team at Salesforce in 2015, Booking Ninjas has created a menu of software applications for property managers that has completely changed the vacation industry. The following pms informational videos will explain all that these Salesforce applications can do and why they have made Booking Ninjas the best property management system available to hoteliers and residential property managers.
On each of the next few pages, our videos will go in depth to show you how Salesforce technology can help you manage every aspect of your property from a single app on your mobile device.
The Grid: All In One tracks all of your property’s reservations on a single page so that any employee can see room, spa and restaurant bookings at a glance, without having to bounce back and forth between pages. Best of all, any change on The Grid is instant so that everyone can see the latest numbers.
Twilio Flex stores data about all of your guests so that your staff can give them the best possible customer service. Twilio Flex stores any notes and reminders about individual guests so that you, as a manager, can anticipate their needs, pair them with the appropriate staff during their stay, know which communication platform they prefer to receive messages on, and that they like extra starch in their collars when they send their shirts out.
Room Rate Controller allows you to track the market of available properties in your area so that you can decide in real time what your rooms are worth. This is an essential tool during high season, or any time of great demand, when changes are fast and you need reliable information. Moreover, any changes to your prices are instantly put into effect across your property’s media platforms and third party booking sites.
